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Everything you need to know about email marketing for professionals: email or email Email is one of the most important tools for effective communication, and almost everyone who uses the Internet has an email account.
With the proliferation of the Internet first, then smart gadgets and their functions like receiving notifications and alerts, as well as the advancement of smart technology in general.
Because e-mail is the most popular electronic method of communication, the developers decided to use these traits and characteristics to promote their products and businesses to the globe via e-mail, and this technique has been known as “e-mail marketing.”
The art of marketing, in general, is dedicated to creative minds with complete and extensive understanding of technical and technical tactics and methods, such as performing qualitative studies to reach the highest percentage of goals and come up with the best possible result.
Do we dedicate this article to recognizing the importance of email marketing? What are the necessary and modern basics and tools to produce a distinctive result through email marketing?
First: The importance of email marketing:
All users on the Internet have an email:
As previously stated, e-mail is one of the most important means of communication and business management on the Internet, and almost every Internet user has at least one. They do not need it solely for communication, but e-mail has become an essential medium between service providers and communication sites, for example, or its association with bank accounts and their management on the Internet.
This is why the idea of e-marketing, in general, is more successful than any other method, and it must be taken care of and exploited if you have a database of users to inform them of everything new about your business or services.
Emails are not annoying:
Emails and notifications are not annoying at all, because users always like to be updated about their services and subscriptions via email, and are eagerly waiting for responses to job and employment applications or responses to their email inbox. E-mail remains the preferred means of receiving information over the Internet, and for this reason, anything active and popular among users should be used to market services and grow business regularly.
Email is inexpensive:
Email marketing allows online businesses and businesses to reach a large number of consumers with just a few cents per message, which is why email marketing is very suitable for small-budget business owners in the world. This makes it a better choice than all the other available methods for this category, which does not mean that the idea of email marketing is as simple as that, but it is less expensive and has a greater result.
Easily integrate and customize:
The characteristics and uses of email marketing are another reason why marketers should keep their tactics and take advantage of the awesome marketing tools that email offers to get more use out of it. Such as the ease of being able to precisely customize and target a specific audience and niche by customizing and integrating marketing ideas; This depends on the depth of the email database and the number of permanently active users.
An effective way to keep customers up to date:
Email marketing is not something that marketers do only because it is simple to accomplish; the approach is incredibly effective in helping business owners and consumers spread their businesses far and wide through email marketing campaigns. As a result, if you get an email audience, no matter how large, constantly keep them informed about the company or business, as this promotes consumer and public confidence.
Easy way to reach smartphone users:
One of the reasons email marketing is so valuable to business owners is that it’s an easy way to start reaching consumers on smart mobile devices without investing too much in new technologies and software.
Studies prove that approximately three (3) out of every (5) e-mail marketing messages double their marketing capabilities and results to reach the largest number of viewers when it is a marketing message targeted to smartphone owners compared to SMS messages. This is due to the smartness of smartphones in sending and customizing logos to the public.
Best Email Marketing Tools:
ActiveCampaign Service :
According to the comments of consumers and large firms who use this tool, such as the American Forbes magazine and others, this service stands out from the rest of the email marketing services and tools in that it is the finest in terms of price as well as result. ActiveCampaign features intelligent tools that allow you to effortlessly target certain interests and regions.
All of this is accompanied by a simple and well-organized dashboard that makes managing email campaigns considerably easier.
AWeber tool :
AWeber is touted as a quick fix tool for email marketing, which is recommended in the first article for small and medium businesses. You can also create and customize email templates directly via the site or use pre-designed HTML templates and upload them, as well as have complete seamless management and customization of advertising campaigns.
Tool ConvertKit :
This tool not only provides targeting and email marketing services, but also provides smart tools to auto-respond to emails based on customer interaction with previous marketing messages and the purpose of their subscription to the mail service, and it also allows you to create fast automated response charts exactly as you want.
The most popular tool is MailChimp :
MailChimp is the most popular email marketing message management tool. It is the perfect solution for small businesses and new bloggers because it offers a free trial plan for those who want to try the great site services with a capacity of up to 2,000 subscribers and the ability to send 12 thousand (12,000) emails per month without Pay one cent. And if you want more features and other smart tools; You can get a simple amount and directly manage your email ad campaigns.
Campaign Monitor Service :
Campaign Monitor offers services (business plans) and various features for small and large companies to send professional emails that customers cannot ignore, this is what the company describes itself. It also provides special services to e-store owners and provides them with unique tools that make email marketing fruitful for your online store.
Mailerlite Service :
MailerLite prioritizes simplicity, outstanding customer service, and amazing email designs that are completely customizable, allowing you to put popups and external links in the appropriate places. It enables a plethora of simple-to-use tools, most notably the ability to design strong email marketing campaigns and track their effects in real-time.
Email marketing was today’s topic; if you have any questions, please post them in the comments area.
